ABOUT YOKOHAMA
YOKOHAMA Rubber was founded in 1917. Over the past century, we have accumulated the technologies that have led to the creation of high-performance tires for every vehicle category. We also have developed original equipment tires for many of the world’s leading car makers. By participating in a wide variety of motor sports, we have accumulated know-how on tire performance in every car and racing category. We are particularly proud of our flagship brand, “ADVAN”.
History
1917
Suekichi Nakagawa, was instrumental in the establishment of Yokohama Rubber Manufacturing Co., Ltd.
1930
First tire produced at Yokohama Plant
1967
Yokohama Rubber's first radial tire for passenger cars, introduced to market.
1978
ADVAN was officially launched Japan Auto Parts Co. Limited became the sole distributor of YOKOHAMA in Hong Kong and Macau
1983
Yokohama became the official tire supplier for the European Formula 3 Championship and the Macau Grand Prix
2006
Became official tire supplier for the FIA World Touring Car Championship
2010
BluEarth was launched under the global concept of "Environment + People Friendly"
2015
YOKOHAMA announced a partnership with English Premier Division Chelsea FC, as Official Shirt Sponsor
2017
YOKOHAMA celebrated the 100th Anniversary