ABOUT YOKOHAMA

YOKOHAMA Rubber was founded in 1917. Over the past century, we have accumulated the technologies that have led to the creation of high-performance tires for every vehicle category. We also have developed original equipment tires for many of the world’s leading car makers. By participating in a wide variety of motor sports, we have accumulated know-how on tire performance in every car and racing category. We are particularly proud of our flagship brand, “ADVAN”.

YOKOHAMA recently entered into a partnership with the Chelsea Football Club of England’s Premier League. Through this partnership with another leading team with a strong competitive spirit and commitment to fair play, and by applying those same traits to its own endeavors in such areas as motor sports, YOKOHAMA hopes to strengthen its reputation as a leading global player in its many business domains.

COMPANY BACKGROUND

Found in 1978, Japan Auto Parts Co. Ltd. (JAPCO) is a subsidiary company of Dah Chong Hong Holdings Limited and has been the sole distributor of YOKOHAMA in Hong Kong and Macau for over forty years. With its reliable reputation, JAPCO has led YOKOHAMA to be one of the most dominated tire brand in Hong Kong and Macau market.