05 Nov 2018
“ADVAN” Tires Being Supplied as OE for the new BMW X3 M Performance Model
The Yokohama Rubber Co., Ltd., announced today that it began supplying its “ADVAN Sport V105” to Germany’s BMW Group for use as original equipment (OE) on the M Performance version of the automaker’s X3 in April 2018. The X3 M Performance model comes equipped with 245/45R20 103Y size front tires and 275/40R20 106Y rear tires. The X3 M Performance model was launched in markets around the world in September 2018.
The “ADVAN Sport V105” is a high-performance tire developed by Yokohama Rubber primarily for use on high-power premium automobiles. The tire delivers excellent driving performance combined with superior comfort and safety. The tires being supplied for the new X3 M Performance model were jointly developed with BMW and bear the German automaker’s star mark symbol of approval on the tire sidewall.
Under its three-year medium-term management plan, GD2020, launched in February 2018, Yokohama Rubber has positioned the expansion of its presence in the premium tire markets as the core goal for its consumer tire business. One of the specific strategies for achieving that goal is the “premium-car tire strategy”, which aims to increase use of YOKOHAMA tires as OE on premium cars in Japan and abroad by making Yokohama Rubber the tire maker chosen by automakers around the world in recognition of its technologies and quality.